On 10th AUG, Zhejiang Feather and Down Association paid a visit to CFDIA. Bothe sides discussed issues of high quality development promotion of China down industry, support internal circulation of down industry and help companies to expand the market. Both leaders also focused on and shared views for the preparation work of the 26th China Down and Feather Exposition, and the utilization of the Group Standard Consumer’s Guide to Down and Feather Quilts.
On 9th AUG, two industry clusters obtained official naming during the Five Second Council Meeting of China National Light Industry Council.
Anxin County, Hebei Province obtained Feather and Down Town of China.
Shanyang Town, Baoying County, Jiangsu Province obtained Well-Known Feather and Down Town of China.
Market: The size of China's down jacket market has nearly doubled in the past five years
China down jackets production fell from 334 million in 2016 to 126 million last year, a reduction of about 60%, during which many people believe that the down jacket market is hard to see growth. However, through hard internal training and transformation and upgrading, the size of China's down jacket market nearly doubled from 85.8 billion RMB in 2016 to 156.2 billion RMB last year. Bosideng, a domestic down jacket brand, achieved a compound growth rate of 39.4% for five consecutive years, a record high. Many international high-end brands have rushed to the Chinese market and continuously increased their sales in China.
When Chinese people pay more attention to high-quality and personalized consumption experience, who can grasp the trend and stimulate the potential demand, who can win in the quality and differentiation based competition.